The Myth of Multitasking: Exploring Clifford Nass’s Research and Its Implications
Stanford researcher Clifford Nass’s pioneering work challenged this fundamental assumption, suggesting that what we perceive as a productivity enhancement might actually be undermining our cognitive abilities. His blunt assessment—that “multitaskers are terrible at every aspect of multitasking”—represents not just a provocative statement but the conclusion of rigorous scientific investigation into how our brains process information in an age of digital distraction.